Guna Farm is a serene camping and getaway site located in Nanyuki, Kenya, offering nature lovers and adventure seekers a unique experience of tranquility and outdoor living. As a destination built on the beauty of its surroundings and the warmth of its hospitality, Guna Farm needed a digital presence that could match the quality of the experience they offered in person.
Conversion rate on reservations
Client engagement across all platforms
Bookings maintained throughout seasons
Web traffic from Google Ads
The Challenge
Guna Farm had built a loyal following through word of mouth, but their reliance on personal referrals was limiting their reach and making bookings unpredictable. Without a strong online presence, they were invisible to the growing number of travellers searching for unique outdoor experiences online.
Three core challenges were holding them back. Their limited online presence meant potential guests couldn’t find them at the moment they were ready to book. Their reliance on word-of-mouth for reservations made revenue inconsistent and difficult to forecast. And even when visitors did discover Guna Farm online, there was no clear pathway to convert that interest into a confirmed booking.
The opportunity was clear: build a digital system that could do for Guna Farm online what their reputation was already doing offline.
What did
iSKRYPT do
iSKRYPT approached Guna Farm’s challenge as a system problem, not a design problem. Rather than simply building a website, we built an end-to-end digital presence engineered around one goal: turning interest into bookings.
We began by building a branded website featuring an in-built booking system, detailed camp offerings, and client testimonials that gave first-time visitors the confidence to reserve without needing to pick up the phone. The booking system was integrated directly with Guna Farm’s social media platforms, creating a seamless path from discovery to conversion across every channel.
To drive traffic to this new system, iSKRYPT designed and ran targeted Google Ads and social media campaigns built around Guna Farm’s ideal audience: travellers actively searching for outdoor and camping experiences in Kenya. An easy follow-up system was also implemented to capture and convert inquiries from the website’s feedback page, ensuring no lead went cold.
The Results
- 25% conversion rate on reservations
- 10% increase in client engagement
- Increased web traffic
- Easy follow-up system
- Fully integrated social media and booking system
